Real Time Response Silver Honor 🏆
Real Time Response Audience Honor 🏅
When Drag Race UK’s Season 4 superstar Black Peppa stepped out in a STUNNING Cadbury-inspired headpiece in Episode 1, we were thrilled. But when oh snap - the crown came tumbling down and smashed to smithereens. We knew they needed our help.
We ran to our clients at Mondelez and asked, nay - DEMANDED, that we summon Bournville’s finest chocolatier to recreate Black Peppa’s broken crown out of real Cadbury products, deliver it to them, and throw in a private factory tour for good measure. And because Brummie icons support Brummie icons, that’s exactly what happened.
We captured the process of making the new headpiece, and started a movement on social to get this queen their crown. Needless to say it went viral. Messages of support flooded in from the LGBTQ+ community, dubbing Cadbury as high-camp icons and true allies, and Black Peppa was absolutely over the moon.
