Oreo is undoubtedly the most iconic cookie brand in America, and they wanted to bring that same attitude over to Europe.
So we created their first ever fashion collection - a capsule of six unisex items that would be the heart of our Twist Your Style campaign.
Running across TV, on-pack and social in 11 European markets, we partnered with 3 influencers to hero the collection and become the face of Twist Your Style.