So we launched their new campaign - One Thing We Can All Agree On - by creating a series of social posts that allude to the conflict-resolving prowess of a coin toss, with our Ritz cracker as the flippin’ delicious solution.
We paired our mouth-watering cinematic shots of flying Ritz crackers with some perfectly pithy copy lines, making sure we were catering to all tastes with the contrasting toppings that we were, erm, putting on the Ritz.
We also got to work with a literal robot, which was pretty cool.