Soon to be turning 50 years young, the charity wanted to implement an entire rebrand in time for their momentous anniversary.
We worked closely with the CEO and comms team to give this much-loved charity’s identity the love it deserved, making sure we were evolving the branding in a way that felt fresh, but remained true to their heritage. With an updated logo, modern adapts of the pride flag to use, a refined tone of voice and a huge suite of assets, we started with everything they needed to kick-off their 50th birthday celebrations, which were launched at London Pride.
And because rebrands are for life not just for Pride, we also crafted a comprehensive brand identity doc and ToV guidelines to make sure they could easily utilise their slick, fresh and engaging new identity, long after the 50th birthday confetti had been swept away.
