Chomping right through the Veganuary noise of plant-based pretentiousness, we created a message that pooh-poohs the pressure to go completely vegan, and instead encourages people simply to do what they can to eat less meat.
We created three versions of our key visual to show off Green Cuisine’s hero products: Chicken-Free Dippers, Fishless Fingers, and Chicken-Free Southern Fried Grills.
Our punchy headline and mouth-watering visuals can be found everywhere – from OOH and shopper, to social, digital and VOD… plus a TVC that might make even carnivores think twice while they munch their meaty dinner in front of the telly.