Match & Win is Cadbury’s biggest ever on-pack promotion. So when it reached its 4th season in 2020, we wanted to kick things off with a seriously thumb-stopping social campaign, celebrating our epic top-flight club partnerships and starring some of the most exciting football players in the country. *cue Covid-shaped curve ball*
Created in the peak of lockdown, our super playful concept provided the ultimate way to bring fans, players, clubs and chocolate all together – all while staying socially distanced.
Leaning into the TikTok trend of ‘pass it on’ style videos, our content shows top flight players and a diverse cast of fans, passing product and kicking balls to each other in a fun medley of actions to encompass the energetic spirit of football and the generous spirit of Cadbury.
All self-shot by the players and fans themselves, we created a whole suite of videos with the content and messaging tailored to each individual club, plus multi-club versions.
