Continuing the narrative of their new heroine – an iconic mobster matriarch ‘The Godmother’ – we created a three-part social series that delved deeper into the brand’s Italian-American heritage. Directed by Ita Fitzgerald, our posts play on the classic tropes of everyone’s favourite mafia movies, each heroing different USPs of the product.
We also created an epic on-pack promotion, giving people the chance to win an unforgettable visit from the Godmother’s goons – £10K delivered to your door.
