Our cute executions showed poorly pets taking to video calls to speak to their doctors, visually bringing to life the unique nature of the service, plus smile-raising headlines that were guaranteed to strike a chord with pet owners. Our ads were seen in 100s of locations, positioned right we knew we’d find our target audience during lockdown – near everyone’s favourite parks and other walkies hotspots.
And the pun-fun didn’t stop there, with the campaign being supported with tons of social content that saw even more pets picking up their phones.